CRM Manager (Adobe Campaign)
: Job Details :


Company : Jamie Miller Marketing Recruitment


Job Location : Glasgow, Scotland, GB


Posted on : 2020-09-13


Job Description :

Well known global restaurant chain are looking for a CRM Manager - Adode Campaign for a 18 month contract.
THE ROLE OF CRM MANAGER (ADOBE CAMPAIGN):- Own and manage the successful deployment and integration of new CRM technology and capability- Be the subject matter expert in the CRM and digital technology stack and how it can be deployed for new campaigns that achieve new customer and business goals- Manage the process for requesting new events and attributes to be built into the CRM tool (Adobe Campaign) to deliver new capability and campaigns- Provide direction to the CRM agency to ensure flawless execution - Manage elements of the digital loyalty programme to drive KPIs - Manage the implementation and integration of a new Global CRM Analytics hub and data models - Work as part of a team to deliver CRM and digital capability to a new market- Oversee the implementation and evolution of a new CRM reporting suiteTHE IDEAL CANDIDATE FOR THE CRM MANAGER (ADOBE CAMPAIGN) ROLE:- A minimum of 4 years’ experience in a CRM Manager (or equivalent) role.
Within this time you should have held accountability for understanding business and customer goals and using CRM technology to bring new initiatives to market - Strong understanding and experience of CRM technology (Adobe Campaign) and customer data systems- Strong understanding and experience of CRM segmentation and lifecycle principles and analytics and optimising programmes to drive measurable improvements - Proven ability to build and maintain strong stakeholder relationships in a matri organisation to drive the best outcomes - Exceptional attention to detail to deliver a flawless experience to the customers- Experience of CRM reporting and analytics with the ability to draw insights and inform campaign strategy and improvements- Strong commercial focus 



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