Digital Marketing Manager
: Job Details :


Company : Bright Minds Daycare


Job Location : Birmingham, UK


Posted on : Fri, 31 Jul 2020 13:07:44 GMT


Job Description :

We have an exciting opportunity to join the Bright Minds Daycare team as our Digital Marketing Manager. This will be a challenging and rewarding position within a fast growing, innovative company headquartered in Birmingham’s vibrant Jewellery Quarter. The role will be focused on building the brand’s strong market positioning and driving new enquiries through digital channels.

Bright Minds Daycare is a first-class and innovative childcare group that is focused on the development and learning of aspiring young minds through their formative early years. In addition to our Edgbaston and City Centre nurseries, we are opening two further nurseries within the next 6 months and will continue our growth trajectory into 2021 so this is a perfect time to join the business.

The role will involve

  • Developing and implementing the full Bright Minds Daycare Digital Marketing Strategy

Planning and executing all digital marketing, including SEO, PPC, social, email campaigns and PR.

  • Designing, building and maintaining all social media pages
  • Designing, measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
  • Identifying trends and insights, and optimising spend and performance
  • Working alongside the Directors to drive growth across the business
  • Improve the customer journey from initial contact/enquiry (eg automated HTML welcome emails and helpful tips for parents looking for a nursery)

Create suite of new professional videos for use on social pages and website (supporting production agency)

Lead the company’s PR effort through writing thought leadership articles and collaborating with full team to generate new content and share/comment against third party content.

Requirements

Graduate in relevant field

  • Proven working experience in digital marketing (2 years)
  • Demonstrable experience across key areas including SEO, social media marketing, email marketing campaigns, creative production, graphic design, PR campaign design, management and content writing.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience of managing website development projects, optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Ads campaigns and other digital advertising channels
  • Strong analytical skills and data-driven thinking

Job Types: Full-time, Permanent

Salary: £24,000.00-£30,000.00 per year

Schedule:

  • 10 Hour Shift
  • 8 Hour Shift
  • Day shift
  • Monday to Friday
  • Overtime

Experience:

  • Digital marketing : 2 years (Required)

Work remotely:

  • No



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