Company : Quba & Co
Job Location : Stockport, UK
Posted on : Wed, 16 Sep 2020 09:05:40 GMT
Job Description :
Quba & Co is a growing lifestyle retailer with a nautical heritage. Founded in 1996 in Salcombe, Devon our stores are predominantly in the South West of England with further plans to expand the store portfolio and a growing online presence. We specialise in jackets created from reclaimed canvas sailcloth, while expanding our offering over the years to produce a wide range of premium nautical inspired clothing and accessorises for both men and women (and dogs!).
Whether you work in one of our beautifully designed stores, our head office or one of our warehouse buildings, all our staff have one thing in common; passion in our brand and pride in being part of the Quba & Co journey.
Accountable for providing and delivering the ecommerce strategy for the business. Responsible for the development of the company’s growth and presence online. Accountable for delivering key performance indicators.
Identify, implement and deliver a robust Ecommerce strategy for the business, a critical element of the strategy will define how the Key Performance Indicators will be delivered
Determine the parameters of the online presence of the business including developing the online marketing calendar and project managing any online-based projects. Continually improve the online presence of the brand.
Marketing strategy identified, assessed against return on investment and delivered
Manage stakeholders, generate ideas and suggest solutions to meet and exceed business needs
Develop and implement a growth strategy for third parties and affiliates
Planning and development of B2C e-mail database and e-mail marketing calendar
Accountable for delivering Key Performance Indicators
Responsible for delivering year on year sales growth and meeting defined sales budgets
Responsible for improving margin
Responsible for increasing visitor numbers and increasing conversion
Responsible for increasing average spend
Accountable for analysing sales figures and trends to create actions and opportunities
Responsible for devising and implementing digital marketing campaigns
Understands customer buying behaviour and research and evaluate competitors
Strive to continuously improve user experience on the site
Drive traffic to the site, ensuring the site is search engine optimised
Create and execute all marketing and promotional activities and appraise them for return on investment
Report to the Board on a monthly basis, detailing current web usage and forthcoming developments
Responsible for day to day management of the website
Web maintenance and trouble shooting
Creating, developing, and managing of all websites e.g. homepage banners, department pages and landing pages. Ensure all are up-to-date at all times
Plan and co-ordinate seasonal collection launches and season sales on official store website, brand site, social media sites and other online trading channels, including allocating stock, scheduling photography, briefing creative and overseeing the product upload process
Creating content to effectively support the customer journey right through to the check out
Utilize internal data sources and web analytics tools to improve the customer’s transactional experience online
Creating content that enhances and markets the brand
Ensure content published is engaging, compelling and appropriate for the target audience
Ensure website creative, stock levels and product merchandising are reviewed weekly
Taking a user centred approach to web design incorporating testing and research techniques
Management of third party agency for pay-per-click and affiliate marketing, as well as ad-hoc SEO consultancy
Oversee and cover (when required) the web order fulfillment process and customer services
Communicate the Vision - translate into measurable goals and targets.
Develop skills of the team - identify individual training needs as well as encourage effective teamwork
Manage and motivate your team in all aspects of their role - give recognition and praise
Mentor and develop your team
Make your team accountable
Share your knowledge with your team
Responsible for training and induction of your team
Developing your own skills and behaviours and seek opportunities for improvement
Ensure all Health and Safety processes and procedures are adhered to
Ensure all stock management procedures are followed
Completing all necessary reporting in a timely manner
Ensure you keep yourself and your team up to date with changing processes and procedure: -
Please send your CV and covering letter with your salary expectation.
This list is not exhaustive and there may be other tasks and responsibilities appropriate for the Ecommerce Manager that are required
Expected Start Date: 28/09/2020
Job Types: Full-time, Permanent
We will be providing Face Visors, disposable masks and gloves and sanitiser.
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