Company : Hollywood Bowl Group
Job Location : Hemel Hempstead, UK
Posted on : Wed, 16 Sep 2020 13:35:20 GMT
Job Description :
What's in store?Reporting to the Marketing Manager – Brand & Campaigns,this role will bring a high calibre of marketing support and expertise to themarketing team.
The key responsibilities of the Marketing Executive include, but are not limited to:
Support the Marketing Manager – Brand & Campaigns in the implementation of the national marketing plan and retail calendar, supporting campaigns, key trading dates and local centre initiatives
Own the marketing support for one or more category area, from: Bowling, food & drink, amusements and mini-golf
Support the launch of new initiatives either nationally or to local markets, e.g. new centre openings, rebrands
Monitor the effectiveness, measure and report on marketing activities
Demonstrate sound commercial awareness throughout marketing activities
Support the Marketing Manager – Brand & Campaigns with the implementation and maintenance of marketing information systems to support the business
Support centre teams and regional teams with tactical marketing initiatives for attraction/engagement/retention of customers, administering requests from centres using marketing support systems and using marketing expertise
Support the Marketing Manager – Brand & Campaigns to manage relationships with key suppliers to KPI’s, including creative agencies, print and print management, PR, Media, merchandise, graphic designers, AV and experiential
Identify and champion opportunities to enhance customer experience
Represent the marketing team for selected HBG projects
Create, develop and manage marketing assets, including writing copy for different audiences and channels, collateral creations, POS, video, digital images, social media content
Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. website, intranet, POS, eComms, in-centre screens and music
Ensuring prices are recorded accurately and timely and are communicated effectively
Give brand guidance support for digital marketing including web, social media and CRM
Keep accurate records of costs and ROI across all marketing activities you are involved in
Responsible for the accurate recording of costs and invoices against the central marketing budget
It’s essential that you can work in a fast-paced environment, work within agreed financial budgets and time deadlines and can demonstrate sound marketing expertise, commercial acumen and a strong customer service ethic, as well as:
Along with a competitive salary, you can expect:
We don’t want you to miss out on this great opportunity to become part of our growing team - apply online, today!
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