Marketing Executive


Company : Turnbull & Scott


Job Location : Hawick, UK


Posted on : Wed, 24 Jun 2020 09:17:29 GMT




Job Description :

Turnbull & Scott Group

Marketing Executive Job Description

Job Summary

Our long established engineering company seeks an experienced Marketing Assistant, with a strong interest and experience in Digital Marketing, to assist in the further development and implementation of the company’s B2B inbound marketing strategy.

The Marketing Assistant will report directly to the Marketing & Strategy Manager and will be at the heart of marketing activity. The role will include, but not be limited to, creating and updating website content and promotional material, preparing databases, material for and execution of email marketing campaigns, monitoring and critically analysing website performance.

You will be tasked with:

· Creation of digital product brochures and case studies including designing layouts, copy & graphics

· Copy editing, fact checking and formatting website content and other B2B relevant digital channels that may be adopted

· Preparing databases and material for digital marketing campaigns and the execution of campaigns

· Liaising with outside agencies e.g. digital marketing & printing

· Liaising with product suppliers to obtain product information and promotional materials

· Updating of product pricing for e-commerce application

· Providing product & pricing information to 3rd party product database partners

· Reviewing competitor websites to observe and report on trends and improvement ideas

· Review & report on website performance & keyword trends using Google Analytics and Google Ads providing insights and recommendations for improvements

· Copy editing, fact checking and formatting product and wider marketing related information in the internal ‘Sales Playbook’

Qualifications & Experience

· A Degree or Diploma in Marketing or Business with a strong digital marketing content

· At least 2 years’ experience in a digital marketing role

Knowledge & Skills Requirements

· Great interpersonal skills

· Excellent written and oral skills

· Knowledge of inbound marketing strategies and tools

· Proficient copy writing and editing skills

· Experience of digital flyer & brochure design using Adobe or similar products

· Experience of creating and organizing copy and images using Wordpress, Beaver Builder and Woo-Commerce

· Experience of interpreting website performance using Google Analytics and PPC performance using Google Ads

· A high level of proficiency with MS Office/365 suite specifically Word, Excel, Outlook, PowerPoint & Access

· Strong experience of CRM systems – preferably a working knowledge of HubSpot CRM

Location

Turnbull & Scott has its factory and main administrative office in Hawick and a small office in Edinburgh. The company is open to discussion on the location and scope for flexible working.

Application deadline: 19/07/2020

Job Types: Full-time, Permanent

Salary: £20,000.00 to £25,000.00 /year

Application deadline: 19/07/2020

Job Types: Full-time, Permanent

Salary: £20,000.00 to £25,000.00 /year

Benefits:

  • Company Pension
  • Flexible Schedule
  • Life Insurance
  • Work From Home

Schedule:

  • Monday to Friday
  • No Weekends

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