Product Content Executive
: Job Details :


Company : Graham and Green, luxury retail and online


Job Location : Bath, UK


Posted on : Wed, 16 Sep 2020 09:42:57 GMT


Job Description :

Job Purpose

Responsible for making products available for sale to our web customers by ensuring product upload deadlines are met and all product information is accurate and well presented, and writing high quality product descriptions for display to online customers.

This is achieved through gathering of relevant product information and assets, upload to the web platform, writing, categorisation, visual merchandising, and reporting and optimisation.

Key Responsibilities

MAKE PRODUCTS AVAILABLE FOR ONLINE SALE

  • Ensure that products are made available to sell online as soon as they are available in stock
  • Manage the Product Launch list, make Products live, and report on progress
  • Manage the Photography priorities list

COMPLETE PRODUCT DETAILS

  • Gather and upload product assets and information to the web platform and ensure product pages are fully tested and accurate

WRITE PRODUCT DESCRIPTIONS

  • Produce detailed, accurate, on-brand copy that sells and ranks highly.
  • Assist Marketing team in content creation for product landing and category pages, ensuring good SEO optimisation and adherence to brand guidelines
  • Ensure product pages are well optimised for SEO, including creation of HTML Titles and Meta Descriptions, working with the E-commerce Marketing Executive

VISUAL MERCHANDISING

  • Build on-line categories and product groupings
  • Build theme pages for seasonal launches and campaigns
  • Carry out re-categorisation of products, stock statuses, and pricing changes

PROVIDE REPORTING

  • Carry out checks of product information against live products to ensure accuracy and completion of information
  • Work with Buying team to ensure visibility of seasonal items is set correctly
  • Provide reporting on the stock availability, pricing, waiting list etc of products on the Prezola wedding list
  • Provide Customer Services team with details of Swatch orders that have been placed online, so that these can be fulfilled

AMEND PRODUCT INFORMATION

  • Input stock status and ETA information to the website for display to customers
  • Manage addition and removal of products from the website based on stock status and manage Back in Stock categories
  • Manage the Sale & Seasonal Event Process
  • Manager category merchandising to maximise high value best sellers and lower out of stock view rate.
  • Deal with ad-hoc product changes, such as pricing, shipping category, or correction of errors identified by customers or colleagues.

OPTIMISE, ANALYSE AND IMPROVE

  • Assist the Trading Manager in efforts to optimise product presentation for increased sell-through, including visual positioning, product recommendations, site search, etc
  • Assist the Trading Manager in review of competitor websites to benchmark and utilise new techniques for effective product merchandising
  • Troubleshoot website and assist is testing of new website features, logging issues to the Head of E-commerce

GENERAL E-COMMERCE TEAM AND BUSINESS SUPPORT

  • Support the wider E-commerce team where required with activities which support the sale of products online, such as support for online marketing activities and website testing
  • Check accuracy of product information given in the printed catalogues
  • Provide support to the Marketing team in team member’s absence, in particular:

o Managing PR requests

Person Specification

  • Experience in an administrative role
  • Strong computer literacy in MS Office, in particular MS Excel
  • Meticulous, detail oriented and extremely organised
  • Some experience with or aptitude with CMS or E-commerce platform systems or similar tool
  • Ability to manage multiple concurrent tasks simultaneously
  • Deadline driven
  • A self-starter with strong autonomous problem solving ability
  • Good communicator, both written and verbal
  • Enjoys inter-team collaboration
  • Strong customer focus
  • High level of numeracy and analytically minded
  • Love for Interiors

Desirable

  • Copywriting experience (product descriptions ideally)
  • Experience with using the Magento web platform for product and content management
  • Experience in an online retailer in a Merchandising or Content focused role
  • Experience of using web analytics tools
  • Experience with using databases and spreadsheets to query and manipulate data
  • Experience with a Product Information Manager (PIM) system
  • Experience using automated recommendations platforms
  • Experience managing website product search tools such

Reference ID: PCEGG

Job Types: Full-time, Permanent

Additional pay:

  • Bonus scheme

Benefits:

  • Casual dress
  • Company pension
  • Employee discount
  • Private medical insurance

Schedule:

  • Monday to Friday

COVID-19 considerations:
We have carried out risk assessments at all our locations and provide hand sanitiser gel, masks / visors along with social distancing measures and regular cleaning of surfaces.

Work remotely:

  • Temporarily due to COVID-19



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