Company : Pluralsight
Job Location : Home Based, UK
Posted on : Wed, 16 Sep 2020 12:35:36 GMT
Job Description :
The role of the Senior Manager, Marketing Operations in EMEA is to focus on the strategy, design, execution and operations of the region’s lead management processes, database, email comms and velocity programs, and tracking performance in order to plan, report, and conduct analyses. The Senior Manager, Marketing Operations is agile and has a passion for data, metrics, and reporting.
The Marketing Operations Senior Manager also excels in operations that facilitate scalability, predictability, and efficiency of marketing operations. This is an engaging and hands-on role and the Marketing Operations Senior Manager, therefore, is an individual who is highly capable of operating and excelling at the strategic and tactical positions, while collaborating closely with the team based in NAM.
The Marketing Operations Manager will ensure proper management of marketing alignment initiatives and processes that will support exceptional lead management, digital velocity, enhanced data and lead quality. S/he manages all marketing operations in EMEA with the main focus of managing all marketing communications (email) and velocity programs (nurture, webinars and newsletters) including translation while tracking the performance and success of those programs (open rates, click thru rates, MQCs, SAOs, pipeline etc).
Who you’re committed to being:
Communication Skills: Good written and verbal communication skills are a must for this position
A metrics-focused marketer who has a deep interest and love for analyzing and understanding data in order to inform marketing decisions
Accountable for Excellence - determined to deliver solutions that are creative, forward thinking and meaningful to the business
Be our Word - Appreciates others in a genuine and honest way and always assumes positive intent
Committed to Something bigger - Sees the value of team collaboration and how each individual can impact the greater good
Creates with Possibility - Comfortable with his/her own skin; has the honesty to state where they are at and ask for help
Seek context with Intention - Invests time in understanding other ways to solve problems while remaining grounded in his/her own competence
What you’ll own:
Implement, measure and optimise EMEA marketing programs and event execution across the marketing automation tech stack including Marketo, Salesforce, Engagio and webinar platforms. This includes marketing attribution, email programs (including translated emails and landing pages), engagement streams, webinars, data segmentation, and in region reporting for our digital velocity programs
Responsible for EMEA prospect and customer databases, maintaining data cleanliness, segmentation, purchase and touch cadences
Partner with the Global Marketing Operations team to understand and influence standards and implement best practices in relation to lead flow, lead scoring and routing
Recommend technology and campaign/program process improvements and implement regionally as required
Manage velocity programs in EMEA including webinars, nurture and newsletters and emails to the region
Ensure compliance to EMEA data privacy laws and GDPR processes
Work with stakeholders and vendors to ensure timely and effective integration and uploads of leads from various demand generation initiatives and events.
Run EMEA webinars in time zone
Drive cross-functional, end-to-end improvement initiatives. E.g. projects that drive the health of the database through data enrichment, hygiene and persona segmentation
Experience you’ll need:
5+ years experience in a marketing operations role
A bachelor’s degree in a business related or technical field
Proven and successful experience and expertise in CRM solutions and marketing automation (Marketo certification)
Knowledge of Lead scoring and engagement models, funnel metrics and analysis
Expertise in lead scoring, ROI, leading volume trends, forecasting, and SaaS experience
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