UK Field Marketing Specialist
: Job Details :


Company : Intel


Job Location : Swindon, UK


Posted on : Tue, 15 Sep 2020 10:12:23 GMT


Job Description :

Job Description

Develops and implements marketing strategies in country including but not limited to campaigns, local content and case studies and events. Defines and implements go to market programs for direct and indirect partnering marketing programs and integrates these with campaigns and customer journey. Develops implementation strategy and marketing materials in conjunction with field personnel to the identified sales channels. Manages relationships with fellow travellers to maximize return on marketing objectives. Track and analyse campaign and program data/indicators to improve performance and impact. Work with external consultants, agencies and other third-party vendors in line with Intel best practices.

Job description:

  • Devise and socialise an effective audience-based data-driven and insights led marketing plan for given segments. Ensure it ladders up to the overall UK GMP field marketing and business strategy.
  • Collaborate with internal stakeholders to deliver an effective media campaign, across programmatic, paid and organic social, publisher partner programs and lead generation.
  • Collaborate with key OEMs and ecosystem partners for in-country opportunities. Ensure approach is in lockstep with account managers for direct and partner marketing funds to sell out.
  • Lead an integrated marcom approach across all vehicles with an eye on innovation in collaboration with key stakeholders across the business including PR, digital, business unit, and consumer and business field marketing leads. Ensure the approach is mapped to a connected customer journey and integrated content strategy.
  • Support key Channel accounts with integrated marketing assets and consultancy.
  • Conduct strategic integrated planning, partnering with sales on bottoms up plans with ROI focus. Ensure all activities in country/segment aligned to business and marketing strategic priorities. Own country/segment budget management.
  • Leverage regional and local marketing agency support as execution arm, ensuring deliverables are on track and within budget.


Qualifications

  • Business / Marketing related University degree
  • Demonstrate customer focus
  • Strong attention to detail, accountability, and follow-through with excellent project management skills
  • Entrepreneurial spirit
  • Effective communication and negotiation skills
  • Ability to work cross-functionally with country, regional, and global sales, marketing, and business unit teams
  • Quick learner who is not afraid to ask for help or clarity when needed

What We Offer:

At Intel, you come to work in a collaborative, supportive environment, where your equally brilliant colleagues will push you to be your best. There's no fear of failure-we know that's how innovation happens. And you'll never be bored.


We offer competitive benefits and pay, opportunities for professional development and the flexibility you need to achieve balance. Intel fosters a collaborative environment allowing the brightest minds in the world to come together to achieve exceptional results.


Besides regular duties you can:

  • Take advantage of various career development activities.
  • Participate in various innovation-focused activities (innovation lab, collaboration events, and patent submissions writing).
  • Have a chance to participate in Intel Great Place to Work program which gathers people who love running, cycling, squash, tennis, cross fit, photography, and many more.
  • Relax during energetic team events (skiing, scuba diving, kayaking, etc.)


Base salary is accompanied with such additional benefits as bonuses, private medical plan, life insurance, lunch coupons, and more.

Inside this Business Group

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our billings customers while also pulling end solutions through to consumption . We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.




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