We are seeking a purpose-driven and analytical Campaign Manager to look after the day-to-day running of our flagship perception change campaign This is Engineering, and in doing so to help us tackle the longstanding skills and diversity shortfall in engineering by attracting more young people, from all backgrounds, into the profession.
This is Engineering is a long-term marketing campaign, launched in 2018, that has already had a measurable impact on young people; at its most successful it has increased teens’ likelihood to consider a career in engineering by 85%. A finalist in Third Sector’s Communications Campaign of the Year, This is Engineering is recognised as a genuinely pioneering campaign in the profession and has drawn widespread support from organisations including Rolls-Royce, Amazon, and Google.
As Campaign Manager, you will use your digital marketing expertise to manage the This is Engineering digital marketing campaign day to day. With the experience of working with, or in, marketing agencies, you will work closely with our creative and media buying agencies to shape campaign content, build effective channel strategies and evolve the campaign season on season. With support from the Community Engagement Officer, you will also help develop and coordinate content for the campaign’s owned digital channels, including the campaign website, making sure that owned and paid activity is complementary and works together to advance campaign aims.
You will also manage the monitoring and evaluation of the campaign, taking a forensic approach to capturing key insights and learnings and making sure these are embedded in ongoing campaign development. You will constantly be on the lookout for insights into our target audiences that will help us better engage them, and be curious about new approaches and examples of best practice that could improve This is Engineering’s effectiveness. Drawing on your deep knowledge of campaign data, you will work with the Academy’s fundraising team to present the progress of the campaign and shape a compelling story about its success that will engage new partners and funders.
Working alongside the Academy’s Media and Digital Communications teams, you will also support the delivery of National Engineering Day, a national awareness day spun out of This is Engineering to celebrate the impact that engineers have on our lives and broaden public perceptions of engineering. Now in its fourth year, National Engineering Day (formerly known as This is Engineering Day) has consistently mobilised engineers, engineering organisations and influencers across social media to spread the word about engineering, and gained widespread media coverage across broadcast, print and online titles.
Who are we looking for?
You will be a digital marketing manager with deep knowledge of different digital and social media channels, predictors of success on those channels, and of best practice in the evaluation of digital marketing. Experience in managing campaigns that have engaged teenagers would be a bonus. You will have excellent written and oral communications skills, strong analytical capabilities, and a flair for project management. You will love getting to know your target audiences and will be passionate about helping young people shape their futures, and about the opportunities, engineering can offer them. You will also be a team player and natural collaborator, comfortable working with a wide range of colleagues from different disciplines within and beyond communications, and at different levels of seniority.
Who are we?
The Royal Academy of Engineering is harnessing the power of engineering to build a sustainable society and an inclusive economy that works for everyone. In collaboration with our Fellows and partners, we’re growing talent and developing skills for the future, driving innovation and building global partnerships, and influencing policy and engaging the public. Together we’re working to tackle the greatest challenges of our age.
With a diverse workforce and an inclusive and supportive culture, we look to attract candidates from wide and different backgrounds who have a passion for the role engineering plays in society. Our aim is to make the Academy the best place to work for the staff we have and those we seek to attract.
Why work for the Royal Academy of Engineering?
We’re looking for people who are driven to make the world a better place. If you’re passionate about what you do and want to work collaboratively with talented colleagues to make change happen now and for future generations, we want you to get in touch.
This is the perfect time to join us. We have a dynamic, visionary CEO, a strong leadership team and an ambitious and exciting strategy. The value we bring as experts in our field and change agents is highly recognised and makes the Academy a motivating place to be. Our work today builds on a long, proud history with a focused and ambitious future which we’d love you to be part of.
We are looking for talented people who want to make a difference, to join our team – is this you?
The Academy offers a fantastic package of additional benefits including:
- BUPA cash plan
- Private medical insurance
- Regular social activities
- Independent Financial Advice
- Generous holiday allowance
- Non-contributory pension scheme
- Health and wellbeing programmes
- Wellbeing days and office-wide Christmas leave
- Significant investment into your personal and professional development. Location
Our light, spacious offices are based in a fantastic location in central London with views over St James’s Park and close to the West End. We operate hybrid, flexible working practices with a baseline 2 days a week in the office.
Interviews will be held virtually on the week of 5 September 2022.
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