Content Marketing Executive
: Job Details :


Company : Randstad


Job Location : London, Greater London, UK


Posted on : 2021-04-20T09:27:28Z


Job Description :

We are looking for a talented Content Marketing Executive with an analytical mind and ability to write engaging content across digital formats linking into the sales process and customer journey, supporting with the growth and sales process across an award winning portfolio of B2B intelligence products.

The candidate in mind will have working knowledge of Salesforce, Excel and be a Powerpoint wizard, with a real talent for producing copy, editing and written content that pulls people in and connects with the reader.

We are looking for at least 1 year of experience in a similar role in a B2B company, ideally producing content related to the financial sector, or another corporate sector.

Our client, a global leader in business intelligence, is looking for a Content Executive who has experience in developing content in collaboration with sales, customer success and marketing teams, from a B2B background. This role will be fundamental in producing engaging content and collateral for the purposes of sales enablement, attracting, winning and retaining clients across a range of subscription based data and information products.

What will you get?

£27,000 + Bonus
Excellent progression
Work for a fast growing, thriving business and market leader
Collaborative work environment
Some working from home long term, amazing offices in central London when you do go in
Great benefits and employee rewards
Work with the latest technology and best products
Develop your skills and develop on the role with lots of training and support

The role:

In collaboration with the Sales, Marketing and Product Management, create content to support all key initiatives

Build strong relationships with product to fully understand the products, how they are unique, then aligning content development to that

Transform research and statistics (provided by Customer Success) from target verticals into content that delivers value to the target audience

Through ongoing research, document industry-specific pain points for target personas, craft relevant and engaging content to be leveraged through the buyer journey

Translate messaging into actionable deliverables - presentations, cheat sheets and other tools for specific segments, use cases and buyer personas enabling the sales team to have consistent, effective and engaging conversations with prospects and customers

Plan, create, and maintain materials, support in region onboarding resources

The Requirements:

Content development experience, preferred in a B2B technology company - cross-functional experience (Sales/Marketing/Customer Service) would be an asset

Excellent writing and editing skills are essential.

Excellent communication skills, presentation skills and the ability to work effectively in cross functional teams

Demonstrated problem solving ability and critical thinking skills

Familiarity with sales methodologies, continuous improvement methodologies and applications

Knowledge of Salesforce, PowerPoint and Excel are a requirement

Knowledge of a design software (Sketch, InDesign, Photoshop) would be an asset

Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.



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