Global Marketing Manager
: Job Details :


Company : Hollister Incorporated


Job Location : Wokingham, Berkshire, UK


Posted on : 2020-10-17T08:03:22Z


Job Description :

We Make Life More Rewarding and Dignified

Location: Wokingham
Department: Marketing

Summary:

The Global Marketing Manager will be responsible for identifying and executing strategies to profitably grow Ostomy product sales globally. This position will create, implement and execute on marketing/brand plans and new product launches in accordance with the overall Ostomy corporate strategy.

This position will interact regularly with the country business units who commercialize these products to ensure coordination of plans and alignment of global and local strategy. Additionally, this position will provide internal direction to other functional areas including R&D, Operations, Clinical Research and Manufacturing regarding overall business strategy, customer requirements, product features/benefits, positioning/promotion, and business unit requests/needs. Will be required to lead and work closely with the Global Marketing Insights and Analytics, Market Access, and Clinical Education teams to build comprehensive strategies for new product launches and sales/profit growth.

Responsibilities:

Brand Strategy
  • Collaborate within a GMO brand team to create and champion a strong and consistent brand identity
  • Contribute to development of an annual global marketing/brand plan
  • Lead the execution of global initiatives and strategies defined in the marketing/brand plan Product Portfolio Ownership
    • Drive NPC (New Product Commercialization) projects through Hollister SPRING process
    • Define additional product portfolio needs and drive programs to fill gaps. Identify and prioritize new products
    • Manage market input/feedback and translate into true market needs and product features
    • Develop and update global launch plans throughout SPRING stage-gate process in order to justify advancement of the project
    • Manage forecasting (7-year and launch forecasts) for new products with local BUs and Corporate Finance in order to build solid financial decision making platform
    • Lead the creation of strong product positioning, including development of marketing claims for new products
    • Create Global Go 2 Market launch plans for new products andanage develop global campaigns for new product launches (together with ad agency)
    • Support local BUs in developing local new product launch plans through the “GO2 Market” process
    • Monitor and report product launch progress (as part of post launch review plan)
    • Support product portfolio related Operations initiatives (e.g. cost savings) that have a customer/market facing component Collaboration with Local Marketing teams
      • Act as key business partner for an assigned geographic region, partnering with all country level marketing teams within that region
      • Work collaboratively with multiple levels of business unit teams (local marketing, country managers, regional VPs) to define and implement local strategies
      • Provide day-to-day leadership and integration to the BU's and functional groups to ensure effective and consistent execution of agreed-to marketing strategies and plans
      • Gain market insights and translate into business/portfolio needs
      • Work with business units to capture data on product opportunities, monitor new product launches and movement, meet forecast numbers, and monitor revenue performance
      • Perform Other Duties as Required
      • Act as the voice of the customer in cross-functional business, project, and strategic decision making Work Experience Requirements:
        • Number of Overall Years Necessary: 8-12
        • At least 8 years of experience in marketing, preferably in medical device or healthcare industry
        • Direct experience launching new products is required Education Requirements:
          • Bachelor’s in Business, marketing, healthcare, or a technical discipline required
          • MBA or equivalent degree highly preferred Specialized Skills/Technical Knowledge:
            • Strong relationship management and communications skills required
            • Project management experience required
            • Healthcare and/or medical device experience required
            • Product launch experience required
            • Robust analytical ability and understanding of forecasting process required
            • Strong understanding of healthcare/medical devices environment required
            • Solid understanding of healthcare reimbursement policies and potential impact on Hollister strategy
            • Team leadership experience preferred
            • Experience developing and executing marketing plans/campaigns preferred Job Req ID: 28658



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