Marketing Manager & Business Partner - B2B
: Job Details :

Company : Randstad

Job Location : Wilmslow, Cheshire, UK

Posted on : 2021-03-21T09:29:27Z

Job Description :

This is an amazing opportunity to work for the worlds #1 HR Consultancy. A truly international brand, covering all aspects of recruitment, thought leadership, training and more! Join our specialist business who focuses on Graduate sales training and placement, apprenticeship and management/senior leadership training as the lead Marketing Business Partner for this market leading brand who is already working with huge enterprise names like Oracle, Barclays and Amazon.

The Marketing Manager and Business Partner will devise and deliver business strategy for client acquisition across all the services and solutions offered in this division. You will work with the global and regional marketing teams with Randstad to share market leading content and thought leadership on national campaigns, as well as building campaigns to drive business growth and client acquisition for your specialist division, Pareto Law - the leaders in sales & leadership training and graduate sales development placements.

What will you get?

Work with the #1 HR consultancy in the world, global and national exposure
Excellent career progression opportunities, international offices, always promoting from within
Opportunity to develop a team, 1 direct report (marketing apprentice) but with scope to hire and grow
Encouraged to bring new ideas and strategies to the table, Independence as well as collaborative support
Work with the wider centralised team marketing across the UK, supporting and fostering an enjoyable culture marketing within the Randstad family
Competitive salary £45,000-55,000K
Beautiful Head Offices in Wilmslow, Greater South Mancherster - with occasional travel to London for stake holder meetings, all expenses covered!
Working closely with MD of the business and UK CEO for the Randstad Group, incredible exposure for career development , a chance to make a strong impact as a thought leader in marketing across the business
Bupa Healthcare Scheme
Life Assurance
Randstad share scheme (50% bonus shares!)
Fantastic Pension scheme
Birthday day off
22 days holiday - with every full year of service employees annual leave will incrementally increase by 1 day the following January up to a maximum 30 days.
Gym discount

Primary purpose of the role:

Working with the General Manager, Sales Directors and Group Marketing Director to understand the business objectives and creating the annual marketing plans in line with these objectives.
Ensuring that the marketing plans are implemented and measured for ROI, helping drive creative marketing tactics.
Increasing the overall awareness and profile of the Pareto brand across the client and prospect portfolio through the communication and implementation of both sector-specific and national marketing campaigns.
Ensuring the online presence is fit for purpose and in line with the goals of the organisation.
Management of suppliers and agencies, balancing cost against ROI to deliver results.
Management of internal marketing team.


Key Performance Indicators (KPI's)
Client engagement - evidence of growth of online client audience via email, website and other social media following;
Revenue - demonstrate clear development of revenue generated from marketing activities.
Budget management - able to demonstrate ROI from the marketing function.
Supplier management - results oriented decisions, based on cost v benefit analysis and management of suppliers.

Key Responsibilities:

Management of the marketing budget.
Create structured marketing plans based on a clear content strategy and focused on client marketing.
Work closely with the marketing team, external suppliers and with the Sales Directors and Managers, to ensure that campaigns are embedded with all key stakeholders.
Ensure the overall brand awareness
Ensure that the ROI is tracked with strong use of data and analytics
Proactively seek out marketing issues and trends relevant to the business, and take the lead in analysing and interpreting them to provide the relevant stakeholders with clear, timely and accurate advice.
Ensure that initiatives to improve the customer experience are rolled out and customer satisfaction results are used effectively to drive our position as the ideal recruitment and training partner.
Manage the relationship with the Sales Teams (CEO/MD/SDs down to BDEs and Account Managers) to ensure that Pareto's marketing goals are aligned with business strategy and the link between marketing activities and stronger sales is clear.
Conduct formal and informal briefings to the Sales Teams regarding marketing objectives for both sector-specific and national campaigns.
Manage delivery of all marketing activity (incl. promotional materials) on time and within budget and evaluate the ROI of all marketing activities in driving increased sales and revenue.
Develop a strong direct marketing program to keep Pareto top-of-mind with existing and prospective clients and ensure maximum value from databases is achieved
Ensure that digital promotional platforms (including social media) are kept up-to-date with the latest news and campaign information for the relevant sector specialism.
Keep track of changes and developments in the specialist sector(s) (including competitor activity and legislative information) in order to look for new business and PR opportunities and ensure positioning of the brand as an authority in the specialist sector. Discuss these with the Sales Directors on a regular basis.
Work on exhibitions and seminars, ensuring support on arranging, attending, messaging and follow up, as well as on agreed 'point of sale' material.
Manage all aspects of the internal communications programme, including newsletters, events and conferences.

What we need from you in this role:

Marketing Qualification (degree level,
diploma, membership of CIM).
Minimum 5 years experience in an Operational Marketing role with budgetary responsibility
Proven knowledge across the marketing spectrum including creating and implementing marketing plans, PPC, website management and brand management.
People management experience.
Able to demonstrate a true business partnering approach with clear examples demonstrating ROI.

Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.

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