SBG Gaming Marketing Director
: Job Details :

Company : Sky Betting & Gaming

Job Location : Leeds, West Yorkshire, UK

Posted on : 2022-09-15T04:16:21Z

Job Description :

This a rare and exciting opportunity to lead the marketing output for Flutter UK&I’s largest Gaming brand as we focus on sustaining excellent growth and consolidating our position as a market leader!

Flutter is a FTSE 50 global leader in sports betting and gaming with annual revenues of £4bn. Its strong and diverse portfolio of market-leading brands and best-in-class products provides its 13 million customers excitement and entertainment in a safe and responsible way. Brands include Sky Betting and Gaming (SBG), Paddy Power, Betfair, Sportsbet, BetEasy, Foxbet, FanDuel, and PokerStars.

What you'll do

Creating the strategy and directing a team for the delivery of exciting and innovative marketing campaigns that will sit above and below the line in order to assist in achieving our goal of owning the Slots market, leading the competition in customer safety, entertainment, value and ease of use.

A senior leader and direct report to the SBG Gaming Managing Director, you will manage a team of c. 20 and support c. 200 colleagues currently achieving close to £0.4B in revenue.

Collaborating across the wider Flutter organisation to leverage the different strengths of Paddy Power, SBG, Tombola and Betfair UK.

How you'll do it

Proven experience as a marketing leader in a competitive and fast paced environment

In-depth knowledge of how brands grow through effective above the line advertising

Demonstrable experience of building effective advertising campaigns across channels

Experience developing analytical CRM campaigns

Experience with budget planning and critical metrics

Excellent communication and decision-making skills

Take practical and deliberate steps in every part of your role, to build and maintain an inclusive team. We strive to offer a culture of inclusion & belonging, and we each have a role to play.


Working at Sky Betting & Gaming means that you'll work for one of the Top 50 UK Best Places to Work on Glassdoor that's also been ranked 4th in the UK for work-life balance (according to Glassdoor)!

Just some of our excellent benefits:

Company bonus scheme paid twice yearly – bi-annual thank you bonus + once a year bonus based on company results

£1,000 annual learning and development fund

Udemy access, which is an online learning and teaching marketplace with thousands of courses

6% employer / 3% employee pension contribution (options to increase company contribution to 9%)

25 days + bank holidays which increases with length of service, as well as options to buy or sell up to 5 days holidays

Free SkyQ Ultra HD premium TV package worth £1,200

32 hours paid volunteering time per year

Invest via the Company Share save Scheme

To view even more great benefits please visit –

Better flexibility for you.

All our live jobs champion hybrid working, offering a flexible blend of home and office working with full autonomy to decide how many times you travel into the office each quarter. Looking for a remote role? We’re open to discussing remote working for all our live jobs.

Find out more about our flexible working options here –

We are working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply for our roles. Everyone brings different perspectives and experiences, you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

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