UK Marketing Manager
: Job Details :


Company : Fergus


Job Location : Manchester, Greater Manchester, UK


Posted on : 2022-06-10T09:54:13Z


Job Description :

Own and lead the strategy for our brand in the UK

Fergus is a 100% kiwi-owned global tech company backed by Octopus Ventures who builds outstanding job management software. We're helping tradespeople around the world manage their businesses in a much smarter way.

This is a hands-on role where you will work closely with the business development and leadership teams in the UK and our Global Marketing team to plan, manage and execute integrated field marketing campaigns to drive brand awareness and lead generation, with a focus in events, content and PR.
  • Plan and execute strategic enterprise-focused marketing events in alignment with key business objectives, including trade shows, customer events, local events, partner events and other events as needed.
  • Plan and execute content strategy in alignment with key business objectives, supporting content creators in developing content, including white-paper, blog posts, articles and reports.
  • Plan and execute PR strategy alongside external PR agencies to maximise brand awareness of Fergus in the UK.
  • Work with the Sales Team on developing nurturing campaign strategy, ensuring timely follow-up and assisting in execution.
  • Collaborate and coordinate with Global Marketing team on strategic direction, shared assets and marketing operations support.
  • Manage resources and budgets across Marketing to facilitate efforts and produce any supporting collateral or promotional support, executing on campaigns to drive awareness, generate leads and uncover opportunities. This includes creating and executing on email marketing, landing pages, advertising, etc., as needed.
  • Manage and track budget and KPIs associated with field marketing activities.
  • Be the brand guardian in the UK to ensure all marketing materials and activities are inline with global brand guideline, design style guide and tone of voice. Requirements
    • 3-5 years of professional experience in B2B event and field marketing management.
    • Experience working on joint marketing programs with sales teams, marketing teams, channel partners and external organisations.
    • Successful track record of developing and executing lead generating digital and field marketing programs.
    • Detail-oriented, proactive, resourceful, creative and deadline-driven.
    • Strong project management skills. Extremely organised and able to multitask.
    • Background in Marketing Automation and CRM experience (Salesforce or similar)
      • Experience in digital, technology or B2H preferred but not required. Benefits

        Fergus has a very inclusive and collaborative culture and we are united in our goal of really making a difference to our customers. We are super supportive of flexible working arrangements and offer competitive remuneration, paid parental leave and professional development.



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